John Mercer, Director, NFU Cymru

Originally from Llandovery, where his family are livestock farmers, John Mercer has worked his way up through the ranks of the NFU over recent years.

He started with NFU Cymru in 2004 as a Farm Policy Adviser before moving to NFU Headquarters to take up a senior policy adviser position. He then went on to become the NFU Regional Director in the West Midlands before returning to his roots in Wales.