Workshop: Negotiation skills

01 April 2025, 09:00 – 16:30

NFU HQ, Stoneleigh Park, CV8 2LZ

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The NFU is hosting negotiation training for members, run by two former senior supermarket buyers.

The grocery landscape continues to be increasingly challenging to navigate. With rising input costs and constant pressures from customers to keep prices low, it can quickly become daunting. 

This is an opportunity to attend a one-day workshop, run by former supermarket senior buyers turned management consultants.

Ged Futter and David Miles of The Retail Mind have over 60 years of experience between then working at senior levels in the world’s largest retailer. They are experts in achieving results that improve relationships and strengthen positions in a relationship.

Why should I attend?

Negotiation training is a key skill for anyone in a business involved in supply contracts, where consideration of pricing, volumes, and a range of other terms have a huge bearing on the sustainability of your business.

Recent events have acted as catalysts that have exposed pre-existing and fundamental weaknesses in the supply chain. The level of risk for farmers and growers is at an all-time high.

“The focus is often on being better farmers or growers, but they need to be better buyers and sellers to be better farmers for the long-term.”

Ged Futter, The Retail Mind

Who is this course for?

Anyone in your business who is involved in negotiating contracts, annual pricing or volumes.

This course is not for businesses who are approaching their customer with a CPI (Cost Price Increase). For more information on CPI visit: CPI workshops: securing cost price increases with buyers.

The workshop is delivered by experienced ex-retail buyers, who have worked on both sides of the negotiating table. Using tried and tested processes, this one-day workshop is highly interactive, focused on using real-life examples.

It aims to give you the skills to build and maintain strong, constructive relationships with your buyer and communicate during a negotiation in a way that delivers messages clearly and consistently, aiming for a win-win outcome.

The minimum number required for this course is eight participants.

Cost

NFU members can take advantage of a 40% saving on the price of the workshop, which will cost £300 + VAT. To be eligible, participants must be an NFU Farmer & Grower member.

For non-members, or any other bookings, the training is £500 + VAT.

How to book 

To secure your place, contact NFU CallFirst on 0370 845 8458. Spaces are limited and tickets are non-refundable. Lunch and drinks will be provided.

What can you expect?

The workshop will help give you the confidence to plan and manage a negotiation, following a simple process. 

Content will also cover understanding the stages and knowing how to stay in control of a negotiation, as well as choosing the right strategy for the right relationship.

Within a safe environment, you will practice these negotiation theories.

Agenda:

  • Understanding timeframes, like when to begin.
  • What is negotiable? When do negotiations start and stop?
  • What does each stage of a negotiation look like?
  • Identify good negotiation theory and practice.
  • How to build power and stay in control.
  • Keeping the relationship right whilst delivering the result.
  • Planning, preparation and strategy.
  • Using the right people, in the right role, at the right time.

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Event details
Start Date
01 April 2025 at 09:00
End Date
01 April 2025 at 16:30
Location

NFU HQ, Stoneleigh Park, CV8 2LZ


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